Sustainability Sweet Spot

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Ever tried to fit a square peg into a round hole?  How about a round peg into a square hole?  I have, and the results are revealing. You see, I always believed myself to be a round peg.  And after researching the term a little bit deeper, it's all so clear. The origins of the idiom are attributed to the 19th-century British philosopher and cleric Sydney Smith who uses the word “misfit” to define the peg.  Of course that makes sense – mis-fit. Another part of the example I found quite interesting – “trying to combine two things that do not belong or fit together”.  That one triggered an interesting memory. The Big Question It was fourth year of university, and as I was standing in front of the students in my…
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How do you take your Coffee?

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Recently a retailer asked me a very important question: what brand of Fair Trade Coffee do you recommend? As an avid coffee drinker and inspired to walk the talk, I brew an assortment of Fair Trade, Direct Trade & Beyond Fair Trade coffees. Off the top of my head I rhymed off a few that she could check out – however the question still sits on my mind. Where we spend our money has such a big impact on shaping the world – I wanted to ensure that I was directing her to the best bag of coffee based on her ethical values. What is the ideal coffee for a retailer looking to offer positive products? It was a great question and ever since she asked (about a month ago),…
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The Limitless Nature of Fair Trade

The Limitless Nature of Fair Trade

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Have you ever wondered what it takes to run a good and ethical business? Growing up I knew the importance of being good to others & being ethical, however when it came to business I really only had one comprehension.  Business is about making money.  It is about high returns for the shareholders. Throughout university, much of my understanding remained the same until one day when I was assigned a term project on the topic of Environmental Auditing.  It became clear to me that business goes far beyond dollars and cents, and even further beyond shareholders and boardrooms. Sustainable Shift One thing led to another and I shifted from thinking of the Shareholders to better understanding and working with the Stakeholders.  For those of you new to this, here’s a…
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